The web presence check response payload contains a comprehensive analysis of a business’s online presence, including website verification and digital footprint. The check evaluates the authenticity and activity level of the business’s web presence.

Response Structure

{
  type: "WebPresenceCheckResult";
  official_website_match: OfficialWebsiteMatch | null;
  other_webpages_matches: Array<OfficialWebsiteMatch> | null;
  passed: boolean;
}

type OfficialWebsiteMatch = {
  type: "OfficialWebsiteMatch";
  url: string | null;
  screenshot_url: string | null;
  title: string | null;
  visual_summary: string | null;
}

Example Response

{
  "type": "WebPresenceCheckResult",
  "official_website_match": {
    "type": "OfficialWebsiteMatch",
    "url": "https://parcha.ai",
    "title": "Parcha Labs - AI-Powered Compliance Solutions",
    "visual_summary": "Professional business website with modern design, featuring product information, company details, and customer resources",
    "screenshot_url": "https://storage.googleapis.com/screenshots/parcha.ai.png"
  },
  "other_webpages_matches": [
    {
      "type": "OfficialWebsiteMatch",
      "url": "https://www.linkedin.com/company/parcha-ai",
      "title": "Parcha Labs | LinkedIn",
      "visual_summary": "Active corporate LinkedIn profile with regular company updates and industry insights",
      "screenshot_url": null
    },
    {
      "type": "OfficialWebsiteMatch",
      "url": "https://twitter.com/parchaHQ",
      "title": "Parcha (@parchaHQ) | Twitter",
      "visual_summary": "Verified business Twitter account with product announcements and industry news",
      "screenshot_url": null
    }
  ],
  "passed": true,
  "verification_data": {
    "website_analysis": {
      "source_1": {
        "text": "Official business website with comprehensive product information and regular updates",
        "source_id": "website_monitor",
        "analysis": "Website shows professional maintenance and active business operations"
      }
    },
    "web_presence": {
      "source_1": {
        "text": "Active presence across major business platforms with consistent branding",
        "source_id": "web_monitor",
        "analysis": "Digital footprint indicates legitimate and active business operations"
      }
    }
  }
}

Response Fields

type
string

The type identifier for the response. Will be “WebPresenceCheckResult”.

official_website_match
object | null

Information about the business’s official website.

type
string

The type identifier for the match. Will be “OfficialWebsiteMatch”.

url
string | null

The URL of the official website.

title
string | null

The title of the website.

visual_summary
string | null

A description of the website’s visual appearance and content.

screenshot_url
string | null

URL of a screenshot of the website, if available.

other_webpages_matches
array | null

List of other web pages associated with the business.

type
string

The type identifier for the match. Will be “OfficialWebsiteMatch”.

url
string | null

The URL of the web page.

title
string | null

The title of the web page.

visual_summary
string | null

A description of the page’s visual appearance and content.

screenshot_url
string | null

URL of a screenshot of the web page, if available.

passed
boolean

Indicates whether the business has a legitimate and active web presence.

verification_data
object

Detailed findings from the web presence verification.

website_analysis
object

Analysis of the business website.

source_id
string

Identifier for the website analysis source.

text
string

Description of website activity and status.

analysis
string

Analysis of the website findings.

web_presence
object

Analysis of overall web presence.

source_id
string

Identifier for the web presence analysis source.

text
string

Description of web presence findings.

analysis
string

Analysis of web presence findings.

Key Components

Web Presence Analysis

The check evaluates online presence across multiple dimensions:

  1. Official Website:

    • Domain verification
    • Content analysis
    • Visual assessment
    • Technical review
  2. Additional Web Pages:

    • Business profiles
    • Directory listings
    • News coverage
    • Industry mentions
  3. Digital Footprint:

    • Brand consistency
    • Content quality
    • Professional presence
    • Market visibility

Verification Process

The check performs the following verifications:

  1. Validates official website authenticity
  2. Analyzes website content and structure
  3. Reviews additional web presence
  4. Assesses content consistency
  5. Evaluates overall digital footprint

Risk Indicators

The check evaluates potential red flags such as:

  1. Website Issues:

    • Missing or inactive website
    • Unprofessional content
    • Technical problems
    • Inconsistent branding
  2. Web Presence Concerns:

    • Limited digital footprint
    • Inconsistent information
    • Negative mentions
    • Suspicious patterns
  3. Content Risks:

    • Outdated information
    • Missing key details
    • Poor quality content
    • Misleading claims