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The web presence check response payload contains a comprehensive analysis of a business’s online presence, including website verification and digital footprint. The check evaluates the authenticity and activity level of the business’s web presence.

Check ID

kyb.web_presence_check

Response Structure

Example Response

Response Fields

string
The type identifier for the response. Will be “WebPresenceCheckResult”.
object | null
Information about the business’s official website.
string
The type identifier for the match. Will be “OfficialWebsiteMatch”.
string | null
The URL of the official website.
string | null
The title of the website.
string | null
A description of the website’s visual appearance and content.
string | null
URL of a screenshot of the website, if available.
array | null
List of other web pages associated with the business.
string
The type identifier for the match. Will be “OfficialWebsiteMatch”.
string | null
The URL of the web page.
string | null
The title of the web page.
string | null
A description of the page’s visual appearance and content.
string | null
URL of a screenshot of the web page, if available.
boolean
Indicates whether the business has a legitimate and active web presence.
object
Detailed findings from the web presence verification.
object
Analysis of the business website.
string
Identifier for the website analysis source.
string
Description of website activity and status.
string
Analysis of the website findings.
object
Analysis of overall web presence.
string
Identifier for the web presence analysis source.
string
Description of web presence findings.
string
Analysis of web presence findings.

Key Components

Web Presence Analysis

The check evaluates online presence across multiple dimensions:
  1. Official Website:
    • Domain verification
    • Content analysis
    • Visual assessment
    • Technical review
  2. Additional Web Pages:
    • Business profiles
    • Directory listings
    • News coverage
    • Industry mentions
  3. Digital Footprint:
    • Brand consistency
    • Content quality
    • Professional presence
    • Market visibility

Verification Process

The check performs the following verifications:
  1. Validates official website authenticity
  2. Analyzes website content and structure
  3. Reviews additional web presence
  4. Assesses content consistency
  5. Evaluates overall digital footprint

Risk Indicators

The check evaluates potential red flags such as:
  1. Website Issues:
    • Missing or inactive website
    • Unprofessional content
    • Technical problems
    • Inconsistent branding
  2. Web Presence Concerns:
    • Limited digital footprint
    • Inconsistent information
    • Negative mentions
    • Suspicious patterns
  3. Content Risks:
    • Outdated information
    • Missing key details
    • Poor quality content
    • Misleading claims