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The Adverse Media Screening check helps identify potential risks by analyzing news articles, media coverage, and customer reviews related to a business. This guide explains how to run the check, what data to provide, and how to interpret the results.

Overview

The check searches through various news sources and review platforms to identify:
  • Negative news coverage
  • Regulatory investigations
  • Legal proceedings
  • Customer complaints
  • Reputational issues

Running the Check

API Endpoint

Request Parameters

Important: You must use your own agent key, not a default or public agent key. Your agent key can be found in the Parcha dashboard under your agent’s settings, or in the “Test API Integration” dialog.
agent_key
string
required
Your KYB agent key from the Parcha dashboard. This is unique to your organization and agent configuration.
check_id
string
required
Use "kyb.adverse_media_screening_check_v2" for adverse media screening.
kyb_schema
object
required
The business information for screening.

Example Request

Initial Response

Retrieving Check Results

Once the job is complete, retrieve the results using the job ID with the getJobByID endpoint. Make sure to include the include_check_results=true parameter to get the full check results.

Check Process

The adverse media screening check follows these steps:
  1. Data Collection
    • Searches news archives and media databases
    • Analyzes customer review platforms
    • Gathers information from business registries
  2. Match Analysis
    • Compares business names and aliases
    • Validates geographic relevance
    • Checks temporal relevance (based on incorporation date)
    • Evaluates source credibility
  3. Risk Assessment
    • Categorizes findings by severity
    • Analyzes impact on business operations
    • Evaluates reputational risk

Check Results

Once the check is complete, you can retrieve the results using the check ID. The results will include:

Response Structure

Example Result

Risk Categories

The check evaluates findings across different risk levels:

High Risk

  • Criminal activities
  • Regulatory violations
  • Major legal issues
  • Severe financial problems
  • Significant fraud allegations

Medium Risk

  • Customer complaints
  • Service issues
  • Minor legal disputes
  • Operational problems
  • Negative reviews

Low Risk

  • Isolated incidents
  • Minor complaints
  • Resolved issues
  • Historical events
  • Non-material concerns

Best Practices

  1. Provide Accurate Business Information
    • Use the legal business name
    • Include all known operating countries
    • Specify accurate incorporation date
  2. Consider Time Frames
    • Recent events (within 1 year) are most relevant
    • Historical events may require context
    • Consider the business’s age when evaluating findings
  3. Evaluate Results Holistically
    • Consider the credibility of sources
    • Look for patterns in findings
    • Assess the severity and frequency of issues
  4. Follow Up Actions
    • Document significant findings
    • Investigate serious allegations
    • Consider additional due diligence if needed

Error Handling

Common errors and their solutions:

Limitations

  • The check only covers publicly available information
  • Results may vary based on the availability of data in different jurisdictions
  • Some sources may have delayed reporting of incidents
  • Coverage may be limited in certain geographic regions

Support

If you encounter any issues or need assistance: